• World AIDS Day 2021 with AA Bronson and General Idea in collaboration with CIRCA

    Global December 1 – 31, 2021 www.circa.art
    World AIDS Day 2021 with AA Bronson and General Idea in collaboration with CIRCA

    AA Bronson and General Idea, VideoVirus, 2021, London, Piccadilly Lights rendering. Rendering © CIRCA


    Watch now: an exclusive documentary on AA Bronson, General Idea, and VideoVirus from CIRCA

    Launching World AIDS Day, 1 Dec 2021, CIRCA presents VideoVirus, a powerful new film by AA Bronson and General Idea. Reimagining their historic Imagevirus for a global audience, the artwork comes to life in a hypnotic video animation that virally transmits their activist message across billboards in London, Milan, New York, Seoul & Tokyo. 

    Throughout December, CIRCA is proud to partner with UNAIDS and Terrence Higgins Trust to mark 40 years since the disease was first recorded in 1981. A new work by AA Bronson, the sole surviving member of the General Idea art group, draws inspiration from the viral intentions of Imagevirus, which in the mid-1980s spread consciousness of the epidemic by reappropriating Robert Indiana's famous LOVE logo, virally transmitting the AIDS symbol through cities in the form of paintings, sculptures, videos, posters, and exhibitions.

  • Spotlight: General Idea

    Spotlight: General Idea

    Photo © Annik Wetter courtesy of MAMCO, Geneva


    For our Spotlight this week we present General Idea's, S/HE, 1976.


    On the occasion of Frieze New York 2021 (May 5–9) and our solo presentation with General Idea in collaboration with Mitchell-Innes & Nash we are pleased to present General Idea's S/HE as part of our Spotlight series.


    Playing with gender, the two groups of five black-and-white photographs show two models, one male, one female, both professional fashion models from General Idea’s circle of friends. Each model illustrates five roles more usually assigned as male or female: Celebrity, Architect, Muse, Olympian, and Empress.


    Click here to see the full Spotlight!

  • "The Challenge: We are in this together" – Esther Schipper for The New Institute

    Photo © Kristian Schuller


    For its December newsletter, titled "The Challenge: We are in this together", The New Institute asked Esther Schipper – among other thinkers and practitioners – to share her insights and analysis on the current global pandemic. For the occasion, Esther Schipper selected artworks by the gallery artists showing that the questions of viruses and pandemics have been among us for a long time.


    Click here to read!

  • Playing Doctor: General Idea Multiples

    Agnes Etherington Art Centre, Queen's University, Ontario January 16 – April 12, 2020 www.agnes.queensu.ca
    Playing Doctor: General Idea Multiples

    General Idea, Playing Doctor, 1992, chromogenic print, 76,2 x 53,3 cm (unframed), 89 x 66,5 x 3,5 cm (framed)
    Photo © The Estate of General Idea


    Affordable and ubiquitous, General Idea multiples were an activist means of disseminating activism. The Canadian collective, comprising AA Bronson, Felix Partz and Jorge Zontal, was an international artistic force. From the 1970s through early 1990s, they sent into the world art editions in various media that played upon consumerism, collaboration, media culture, queer counterculture and AIDS. Playing Doctor samples three decades of multiples-making from the Agnes collection, revealing the interconnectedness of General Idea’s ironic, often humorous, and self-referential practice.


    More information on the exhibition HERE.

  • General Idea: Photographs (1962-1982)

    MAMCO, Geneva Through January 28, 2018 www.mamco.ch
    General Idea: Photographs (1962-1982)

    General Idea, Portrait of AA Bronson, 1973, vintage silver gelatin print, 12,5 x 17,5 cm (unframed), 15,5 x 20,5 x 4 cm (framed)

    Photo: © The Estate of General Idea