Red and black baked aluminum Venetian blind slats with chains
193 x 113,5 x 115,5 cm
General Idea’s early works (1969–1984) mimicked popular culture formats, such as beauty pageants and mainstream magazines, in order to forward a critical and satirical view of art, culture and media. Their series of faux beauty pageants, begun in 1970, satirized glamour, fame and the art world. The notion of glamour, the myth of the artist, and the character they created, “Miss General Idea,” became key motifs in the group’s iconography and mythology.
Reminiscent of the highly structured 1940s era silhouette, this gown — modelled by contestants in the group's faux beauty pageants — was made of manipulated Venetian blinds (hence V.B.), fashioned into two stacked triangular — or ziggurat — shapes, which completely covered the head, leaving only the arms and legs visible.