Producing posters, wallpaper, stamps, public sculpture, and billboards, General Idea spread its AIDS logo throughout art institutions and transportation systems in the United States and Europe, as well as in galleries, with the now iconic series of AIDS paintings and wallpapers.
“We want to make the word AIDS normal. . . . By keeping the word visible, it has a normalizing effect that will hopefully play a part in normalizing people’s relationship to the disease—to make it something that can be dealt with as a disease rather than a set of moral or ethical issues.”
— AA Bronson
普遍概念通过制作海报、壁纸、邮票、公共雕塑和广告牌,在美国和欧洲的艺术机构和交通系统以及画廊中传播其艾滋病标识,这批艾滋病绘画和壁纸系列现已成为经典。
正如AA·布朗森当时解释的那样:“我们想让艾滋病这个词正常化,...通过保持这个词的可见度,使它具有正常化效果,以使人们与疾病的关系正常化中发挥作用——使其仅仅是作为一种疾病而非一系列道德或品质问题来得以处理。”