General Idea ¥en Boutique, 1989
Mixed media
Installation dimensions variable
¥en Boutique was the first solo exhibition organized by Esther Schipper with General Idea in 1989. The boutique was to function as a museum store inserted into the gallery, exploring the increasingly visible connections between art, merchandise, and commerce, and offering a selection of General Idea’s extensive production of publications and multiples for sale. The merchandise was to be displayed on three tables positioned to form a Y (for ¥en).