General Idea was formed in 1969 by AA Bronson, Felix Partz and Jorge Zontal.
AA Bronson, born Michael Tims, Vancouver, British Columbia, Canada (born 1946).

Felix Partz, born Ronald Gabe, Winnipeg, Manitoba, Canada, 1945–1994.

Jorge Zontal, born Slobodan Saia-Levy, Parma, Italy, 1944–1994.

The three artists worked and lived together until the deaths of Partz and Zontal in 1994.

Survey Exhibitions

2017 General Idea: Broken Time / Tiempo Partido, MALBA/Museo de Arte Latinoamericano de Buenos Aires
General Idea: Photographs (1969-1982), MAMCO, Geneva
2016 General Idea: Broken Time / Tiempo Partido, Museu Jumex, Mexico City
2015 The Estate Show: General Idea, artgenève, Geneva
2011 Haute Culture: General Idea. Une rétrospective, 1969-1994, Musée d’Art moderne de la Ville de Paris, Paris and Art Gallery of Ontario, Toronto
2009 The 1984 Miss General Idea Pavilion, The Art Gallery of York University, Toronto
2003–07 General Idea Editions: 1967–1995, The Henry Art Gallery, Seattle; Centro Andaluz de Arte Contemporaneo, Seville; Kunstverein Munich; Kunst-Werke, Berlin; Kunsthalle Zürich; Andy Warhol Museum, Pittsburgh, PA, and Blackwood Gallery, University of Toronto, Mississauga (touring 18 venues)
1992–93 Fin de siècle, Württembergischer Kunstverein, Stuttgart; Centre d’Art Santa Mònica, Barcelona; Kunstverein, Hamburg; The Power Plant, Toronto; Wexner Center for the Visual Arts, Ohio State University, Columbus, OH, San Francisco Museum of Modern Art, San Francisco, CA (touring)

Throughout its 25-year-long career, the Canadian group produced an important body of work in various media and formats, which continues to be a reference point for generations of artists around the world. Their works touch upon topics such as archaeology, history, sex, race, illness, and the myth of the group itself through self-portraits, a recurring subject of their production. General Idea began making AIDS-related works in 1987—they were pioneers in incorporating the issue of AIDS in art—and produced countless installations on this theme until Felix Partz and Jorge Zontal's deaths from AIDS-related illnesses in 1994.


General Idea founded Art Metropole, an artist archive and resource center, in Toronto in 1974 and published FILE Megazine between 1972 and 1989. The General Idea Archive is held at The National Gallery of Canada, Ottawa.