Throughout its 25-year-long career, prominent Canadian artists’ group General Idea—formed in 1969 by AA Bronson (b. Michael Tims, 1946), Felix Partz (b. Ronald Gabe, 1945-1994) and Jorge Zontal (b. Slobodan Saia-Levi, 1944-1994)—produced an important body of work in various media and formats, which continues to be a reference point for generations of artists around the world.
In response to an invitation to create work for the Art against AIDS benefit in 1987, General Idea appropriated the colors and stacked letter design of Robert Indiana’s widely quoted LOVE (1965), re-configuring it to read AIDS.
历时25周年的加拿大艺术团体“普遍概念”由三位艺术家AA·布朗森(AA BRONSON,曾用名MICHAEL TIMS,1946生),菲利克斯·帕兹(FELIX PARTZ,曾用名RONALD GABE,1945-1994)、乔治·宗塔勒(JORGE ZONTAL,曾用名SLOBODAN SAIA-LEVI,1944-1994)于1969年共同创 立,在他们漫长的职业生涯中,曾以各种媒体和形式制作了一系列重要作品,这些作品为世界各地的艺术家提供了参考意义。
为回应1987年慈善邀请以艺术创作抗击艾滋病,普遍概念采用了罗伯特·印第安纳广为人知的《LOVE》(1965)的颜色和叠加字母设计,重新设计为《AIDS》。