gam gam gam – Metamorphosis – Design Week

Ann Veronica Janssens
September 4 – 10, 2021

Exhibition view: Ann Veronica Janssens, gam gam gam, Metamorphosis | Bvlgari Design Week, Galleria d'Arte Moderna – GAM, Milan, 2021


Photo © Andrea Rossetti

Exhibition view: Ann Veronica Janssens, gam gam gam, Metamorphosis | Bvlgari Design Week, Galleria d'Arte Moderna – GAM, Milan, 2021


Photo © Andrea Rossetti

Exhibition view: Ann Veronica Janssens, gam gam gam, Metamorphosis | Bvlgari Design Week, Galleria d'Arte Moderna – GAM, Milan, 2021


Photo © Andrea Rossetti

Exhibition view: Ann Veronica Janssens, gam gam gam, Metamorphosis | Bvlgari Design Week, Galleria d'Arte Moderna – GAM, Milan, 2021


Photo © Andrea Rossetti

Exhibition view: Ann Veronica Janssens, gam gam gam, Metamorphosis | Bvlgari Design Week, Galleria d'Arte Moderna – GAM, Milan, 2021


Photo © Andrea Rossetti

Exhibition view: Ann Veronica Janssens, gam gam gam, Metamorphosis | Bvlgari Design Week, Galleria d'Arte Moderna – GAM, Milan, 2021


Photo © Andrea Rossetti

gam gam gam – Metamorphosis – Design Week

Ann Veronica Janssens
Design Week, Galleria d'Arte Moderna, Milan
September 4 – 10, 2021
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On the occasion of Milan Design Week, Italian luxury house Bulgari presents Metamorphosis, an immersive journey inside the iconic Serpenti jewelry collection in dialogue with the work of four renowned contemporary artists, including Ann Veronica Janssens. 

Playfully titled gam gam gam, Janssens‘ site-specific installation conceived for the Galleria d’Arte Moderna, Milan, uses natural light and a composition of new works characterized by a minimalist aesthetic in contrast with the maximalism and the sumptuous decor of the museum's architecture. The exhibition includes a golden Venetian blind which was specially produced for the windows of the room, and six of her iconic aquariums, where optical physical phenomena are used to expand the observers' perception.

A bilingual catalogue titled Serpenti. Il Potere delle Metamorfosi – The Power of Metamorphosis, published by Silvana Editoriale, is forthcoming.

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