March 3—April 1, 1989

General Idea's ¥en Boutique General Idea

General Idea, ¥en Boutique, 1989 (detail). Exhibition view: General Idea's ¥en Boutique, Esther Schipper, Cologne, 1989. Photo © Lothar Schnepf

Press Release

G3n3ral Id3a – a fiction bigger than reality. A complex structure of ideas and objects, a monumental enterprise whose ambition is to build a network in which the artist, his work, the media and the public are united. Under the guise of pseudonyms, 3 Canadian artists called AA Bronson, Felix Partz and Jorge Zontal work together in the group 'General Idea'. Founded in 1968, they pursue the joint project Miss General Idea. The myth of...
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