Introduction

In 1981 began a new chapter in the story of art, exploiting fictional conventions in order to overturn certain artistic customs. First and foremost among these was the injunction that no exhibit should appear without clear nominal attachment to the artist presenting it. Philippe Thomas décline son identité (1987) and Épreuves d’artistes (1988) challenged this obligation as a mere formality that had become unproductive within the economy and context of artistic practice. 

Now, the agency Readymades Belong to Everyone wants to mark the full significance of this change of perspective. It invites you to associate your name with a painting that compels a revised reading of the gallery card. Participate in our scheme, and the name on that card will be yours. Proof that there was a space to be filled in art history, and that you have filled it, thus becoming part of an artistic adventure which, in the effort to ensure its cast and distribution, has opened itself to a production company.