Spotlight: General Idea

For our Spotlight this week we present General Idea's, S/HE, 1976.

On the occasion of Frieze New York 2021 (May 5–9) and our solo presentation with General Idea in collaboration with Mitchell-Innes & Nash we are pleased to present General Idea's S/HE as part of our Spotlight series.

Playing with gender, the two groups of five black-and-white photographs show two models, one male, one female, both professional fashion models from General Idea’s circle of friends. Each model illustrates five roles more usually assigned as male or female: Celebrity, Architect, Muse, Olympian, and Empress.

Click here to see the full Spotlight!