Simon Fujiwara Joanne, 2016/2018
Three free-standing aluminium-clad structures: one with in-built LED monitors screening video and digital print, two lightboxes with digital prints on foil.
Duration 12:06 min (video)
Presented as film and image environment, Joanne combines a series of free-standing structures: one that includes in-built LED screens on which the video "Joanne" is shown on one side and a photograph on the other, and two large free-standing lightboxes with images on both sides. The subject of both-the larger-than-life photographs and the film is Joanne Salley, a former high school art teacher of Simon Fujiwara from 2000 to 2002.
Winner of the 1998 Miss Northern Ireland beauty pageant, artist, teacher and champion boxer, Joanne had a formative influence on Fujiwara as a scholarship student at the prestigious Harrow School for boys in Britain. Several years later, Joanne became the victim of a tabloid newspaper scandal after students discovered and circulated topless photographs of her that had been taken privately. The ongoing media campaign that followed destroyed her career and public image. In 2016, Fujiwara and Joanne embarked on the production of a short film that aimed, through the use of advertising and marketing techniques, to restore her image.