Simon Fujiwara Whochamp's Whorinal? (Pleasure Principle), 2021
Collage of inkjet prints and colored paper
100 x 70 cm (39 3/8 x 27 1/2 in) (unframed)
107 x 77 cm (42 1/8 x 30 1/4 in) (framed)
107 x 77 cm (42 1/8 x 30 1/4 in) (framed)
Whochamp's Whorinal? (Pleasure Principle) depicts Simon Fujiwara's cartoon figure Who the Bær splashing about in one of the most famous, scandalous and groundbreaking art works of the 20th century, Marcel Duchamp's 1917 Fountain. The original, which is lost, consisted of a standard urinal, usually presented on its back for exhibition purposes rather than upright, and was signed and dated ‘R. Mutt 1917’. Fountain is considered a quintessential example, along with Duchamp’s Bottle Rack 1914, of what the artist called a readymade.
Reversing the logic of Duchamp's choice of a common object and declaring it art, Fujiwara stipulated that instead, his cartoon figure Who considers the entire world a readymade. To Who, everything related to them. This work then is a key document in the conception of Fujiwara's project.
Reversing the logic of Duchamp's choice of a common object and declaring it art, Fujiwara stipulated that instead, his cartoon figure Who considers the entire world a readymade. To Who, everything related to them. This work then is a key document in the conception of Fujiwara's project.