Once Upon a Who? Simon Fujiwara
January 15—February 26, 2022
Esther Schipper, Berlin

Once Upon a Who? Simon Fujiwara

Exhibition view: Simon Fujiwara, Once Upon a Who?, Esther Schipper, Berlin, 2022. Photo © Andrea Rossetti

Press Release

Once Upon a Who there was a little bear who’s name was Who the Baer , Now Who, as Who was known to be, Seemed rather ordinary, Just another Rupert, just another Pooh, Who was a nobody, Who was just a ‘who?’ Small and white, clean and bright, Who wore a simple pair of jeans in blue Jeans like the ones worn by me or worn by you, So what makes Who special What makes...
Read more


Once Upon a Who? Simon Fujiwara

Once Upon a Who?

Simon Fujiwara

A large-scale immersive exhibition, Once Upon a Who? highlights the multifaceted development of, which Simon Fujiwara created in Spring 2020 and first presented at the Fondazione Prada in Milan in summer of that year. Staged within an exhibition design resembling a museum with different rooms devoted to different chapters of their development, visitors encounter Who the Bær: a bear that seemingly has no race, gender, sexuality or nationality. ⁠