Who's Spiritual Journey? Simon Fujiwara Who's Spiritual Journey? Simon Fujiwara
March 13—April 18, 2026
Esther Schipper, Berlin

Who's Spiritual Journey? Simon Fujiwara

Press Release

Who’s Spiritual Journey?

Picture a Who on a mountain top,
Wind in their hair and their resting ears aflop,
Pling! sound the bells of a bright new day,
A whole new Who is just another swipe away…

Esther Schipper Berlin is pleased to announce Simon Fujiwara’s Who’s Spiritual Journey?, the artist’s third solo presentation with the gallery.

Fujiwara’s cartoon character Who the Baer was created by the artist as a way to playfully critique societal questions through a lovable character. In Who’s Spiritual Journey?, Who the Baer seeks out a spiritual new self through the abstract images of the past, searching for a meaning in forms that once promised transcendence. But what kind of spirituality is possible for a flat cartoon character who has no soul to soothe? Who’s Spiritual Journey will feature three new large-scale paintings within a site-specific installation exploring belief, branding and selfhood in an age of endless reinvention.