Simon Fujiwara – Kunstinstituut Melly, Rotterdam

For his first solo exhibition in the Netherlands, Simon Fujiwara presents works from his most recent project Who the Bær. Developed during the lockdown in the spring of 2020, Fujiwara created a unique cartoon character in the form of a denim wearing bear with a golden heart and an uncontrollably long tongue, that seemingly has no gender, race, sexuality or even a clear design. Without an identity, Who exists only as an image, a status that allows them the freedom to roam a world of online images, appropriating characters, identities, aesthetics and guises in a greedy search for a ‘self’.

Who the Bær can also be followed via their official Instagram account, @whothebaer.