Simon Fujiwara

The Miami Edit is a focused series highlighting the practices and perspectives of the artists featured at this year's Art Basel Miami Beach. We look forward seeing you at our Booth J11 from 5–7 December, 2025.

In this feature, we want to highlight the work and processes by artist Simon Fujiwara.

Simon Fujiwara is a British-Japanese artist, born in 1982 in London, living and working in Berlin.

At the core of the work of Simon Fujiwara is a question - what does it mean to be a ‘Self’ in the twenty-first century? With humour, inventiveness, delight and rigor, his works reflect on existential quandaries such as: how should one construct a self today? How has technology altered our identities? Is there such thing as an authentic ‘me’?  
From performative lectures, video installations and paintings, to the creation of entire themed ‘worlds’, his decade long practice employs a range of artistic strategies that seek to expand our notions of race, gender, national and sexual identities in a world increasingly mediated through technology and images. Often employing and even parodying his own identity in his work, he confronts these potent cultural topics in unexpected ways - mining fields such as advertising or theme park design or drawing on art historical strategies from Dadaism to Pop and Conceptual art.

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Video Credits:

Production: art/beats Berlin

Director: Olga Siemons

Production Manager: Felix von Boehm

Camera: Lovis Pangratz

Lighting: Lovis Pangratz
Sound: Lovis Pangratz

Editor: Sejeong Oh, Nica Hoffschrör